G.I. Joe: Retaliation has been pushed back to 2013, with Paramount claiming the delay is necessary in order to give the film the 3D treatment in post production.
The film was initially set to open in the US on 29 June 2012, a prime weekend in the summer schedule, but will now be shunted all the way back to 29 March 2013.
The news comes as something of a surprise given the amount of money the studio spent on securing advertising space at this year’s Superbowl, but a studio source told Deadline the move will pay off in the long run.
“We’re going to do a conscientious 3D job because we’ve seen how it can better box office internationally,” said the source. “Jim Cameron did all of Titanic ‘s 3D in post, and look how well that movie turned out.”
Sounds like fans of musclebound men firing big guns will have to wait a little bit longer to see Bruce Willis and The Rock do their stuff. Meanwhile, Paramount will have to start saving their pennies ahead of next year’s Superbowl…