Tag Archives: the blair witch project

Is It Just Me… Or Do Viral Marketing Campaigns Suck?

In 1920 Charles Ponzi gave his not-so-good name to a nefarious scam that involved conning investors into recruiting their friends with the promise of trickle-down riches that never materialised. Illegal, not to mention immoral, it was the first example of viral marketing – the STD of advertising – and ever …

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