15 years ago this week film fans were abuzz over the release of a low-budget horror flick that had come from nowhere to take the multiplex by storm. Shot with a handheld camera and made for a shoestring budget, the film captivated audiences’ imaginations and busted blocks to the tune …
Read More »Is It Just Me… Or Do Viral Marketing Campaigns Suck?
In 1920 Charles Ponzi gave his not-so-good name to a nefarious scam that involved conning investors into recruiting their friends with the promise of trickle-down riches that never materialised. Illegal, not to mention immoral, it was the first example of viral marketing – the STD of advertising – and ever …
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