Deadpool Blu-Ray promo

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If you’re on the Deadpool marketing team you don’t do anything by the book, whether it’s a poster, a billboard…or a promo for the Blu-Ray. Case in point; Ryan Reynolds debuted a typically irrevent ad for Deadpool’s upcoming home entertainment release which goes out of its way to sell us more than just a DVD. Check it out below…

Don’t let age, Mother Nature or groin trauma tell you what to do. #Deadpole pic.twitter.com/WGECfdCaZ0May 5, 2016

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So according to this spot, “if you experience hair loss, skin sores, and irritability… you may actually be Deadpool”. Good to know…

Deadpool 2 is at least 18 months away, so this may be one of the last bits of marketing we’ll get for a while. Enjoy it while you can! 

Directed by Tim Miller and starring Ryan Reynolds, Morena Baccarin, Ed Skrein, T.J. Miller and Gina Carano, Deadpool is released on DVD and Blu-Ray on May 10, 2016 in the US and June 13, 2016 in the UK.

Images: 20th Century Fox